Press Release Frenzy
Been quite busy recently with generating press release content. I have used a mixture of free press release sites and paid for services. I have only been spending time with press release sites that have rel=”dofollow” links, and the majority that I picked were based on competitor research and also looking at the metrics of the external links on the press release site. The main metrics that I looked at are SEO Moz’s Page/Domain Authority, Majestic SEO’s A/C rank and the much maligned google page ranks.
The response has been positive, and typically it has been get what you pay for. PR.com were pricey, but I was very impressed by their distribution, the content (and it’s anchor text of course!) was picked up and posted on loads of sites. Some of the sites that the press release was taken by included (pre Panda strategy) scrapper sites that operate within our sector so will be generating back links from our neighbourhood also. The other paid service that I dabbled with was OnlinePrNews.com, initially I was disappointed that their distribution network seemed smaller than PR.com and primarily focused on rel=”nofollow” links. However Christine OKelly did take the time to email me some responses to an initial complaint (including an additional future press release code), so I still remain open about their product, certainly their client support demands commendation.
Going forward I will be looking closely at the worth of the generated links and also doing some A/B testing between PR.com and OnlinePRNews.com
My initial suspicion is that we will see a return on the few hundred dollars that we invested, and that the links generated should have worth.
Experimental experiment on SEO!
Experiment with linking to backlinks.
So, as to the mentioned experiment. I have previously blogged about the perceived benefit of social bookmarking to backlinks, as well as actually linking to backlinks from other backlinks. I know that companies exist who offer paid services to extensively social bookmark and I spend a bit of time each day bookmarking our sites and also backlinks. As previously blogged I have firefox set up with most of the add ons for ease of use, however it still takes time, especially link building to backlinks! So I figured it would be useful to conduct a bit of a test, and dovetail it in with my work on press release distribution.
Today I am setting up four press releases(A/B/C/D), all similar in character though non identical. I will be publishing each on two/three of the free distribution press release sites like PressBox.com.
When up I will then do the following for them:
B) Social Bookmark
C) 4 Links
D) Social Bookmark and 4 links.
After a month I will go back and look at the four, look into the analytics and see what the results are.